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Put your team to work on a growth decision that matters.

Cross-functional teams apply the Strategic Innovation Methodology to live opportunities in your business.

APHIONE facilitates the work. Your people develop the evidence, assess the options, and present the recommendation. The result is a clearer decision about whether and how to advance, and a team with experience using the method.

A group of people working together in a meeting room

When this is useful

This work fits an organization with growth opportunities to examine, and people who can contribute alongside their existing responsibilities.

What the work needs

An executive sponsor, access to relevant evidence, and a route for the team’s recommendation to reach a decision maker.

One team. One live opportunity.

Each team works through four phases.

Identify. Understand the situation and agree where to focus.

Inquire. Frame the problem and investigate customer and market needs.

Imagine. Develop alternatives and assess their commercial logic.

Iterate. Test important assumptions and recommend the next commitment.

The pace and scope reflect the opportunity. A prototype, pilot proposal, or scaling plan may be appropriate at different points.

What a successful result looks like

A team should be able to explain what it investigated, what the evidence showed, and what it recommends next.

That may support a funding decision. It may also show that the opportunity needs revision, further inquiry, or a stop.

A decision to stop can protect resources for stronger opportunities. The quality of the work lies in the evidence and reasoning behind the recommendation.

Who takes part

The team

A team leader and colleagues from relevant functions own the opportunity and do the inquiry. Working across functions brings different knowledge into the same decision.

The sponsor

A senior leader provides direction, removes obstacles, and connects the work to organizational priorities.

The steering group

The steering group considers recommendations and makes or sponsors the decisions needed for work to advance.

APHIONE and specialists

We structure and facilitate the work, challenge assumptions, and bring in relevant experience where it helps the team progress.

What your organization retains

The team’s recommendation and the reasons behind it.

Customer and market evidence gathered through the work.

Concepts and tests appropriate to the opportunity.

A next-step plan for work that advances.

People with experience applying the methodology.

Where a credential pathway forms part of the engagement, its requirements are agreed in advance.

Plan for a real commitment

The engagement uses facilitated working sessions and inquiry between sessions. Your people will need time for customer access, evidence gathering, testing, and preparation, as well as meetings.

We agree the expected weekly commitment, elapsed duration, team size, and sponsor involvement when scoping the work. Engagements have run over several months. The right duration for your business depends on the work required.

Tell us which opportunities you are weighing. We will discuss the questions, the teams available, and what a useful decision would look like.

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