The Methodology
The Strategic Innovation Methodology,
one Step at a time.
Sixteen self-paced Steps across four phases, inside the Strategic Innovation Methodology, APHIONE’s system for growth and innovation decisions. $425 a Step on its own, or $750 with its Studio. Take them in order, or start wherever your team needs help most.
How it works
One product, two layers
Every Step below is sold in two forms. The first form is the Step on its own. The second form is the same Step plus an hour of one-to-one time with an SME Practitioner. Both forms use the same sixteen Steps. Nobody is choosing between two products.
Layer one
Foundations
The Steps on their own
$425 a Step
nothing further is required
- Inside each Step are short videos, readings, and that Step's tools.
- A Step opens the moment it is bought and it stays open. There is no cohort and no start date.
- Take one Step, take four, or take all sixteen.
- You keep the tools and you keep your work. Use them on this project and on the next one.
Layer two
Practitioner
The Steps plus the time with APHIONE
$750 a Step
the Step at $425, plus its Studio at $325
- Everything in Foundations.
- A Studio on each Step. You do preparation work, spend an hour with an SME Practitioner, then make the changes that hour produces.
- Ninety days of access to APHIONE office hours.
- An Advance Studio closes each Phase. A Capstone Studio closes all sixteen Steps.
- This layer is the only thing that earns a badge or a certificate. A Studio earns that Step's badge. An Advance Studio earns the Phase certificate. The Capstone Studio earns the Strategic Innovation Practitioner credential.
Two things to know before you buy
You can add the Studio later.
On any Step, at any time. The Studio costs $325 whether you buy it with the Step or a year afterward. Waiting never costs more.
You can add the Studio to some Steps and not to others.
Take all sixteen Steps, then buy the Studio only for the Steps you want a badge for.
Phase One of Four
Identify
Understand the ground before you choose where to move.
Identify is where an initiative earns its direction. The phase begins inside the organization, with purpose, beliefs and capabilities, then turns outward to the forces reshaping the operating environment. It maps the system those forces move through, and closes by narrowing everything surfaced into one focus area you can defend. Teams that skip Identify tend to produce well-executed answers to the wrong question. Teams that do it arrive at the next phase knowing why they are working on what they are working on.
Take the whole phase
All four Steps of Identify, $1,500
What the phase produces: a strategic baseline, a completed environmental scan with trends and disruptors sized, a mapped system with its leverage points marked, and one named focus area with the reasoning attached.
Add the Studios for $1,250 and the Phase becomes the Practitioner path, $2,750. That is four application sessions with an SME Practitioner, one on each Step, plus the Advance Studio that closes the Phase. You earn the Identify certificate.
Identify
Understanding Our Landscape
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325
Identify
Navigating Complexity
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325
Identify
Connecting the Dots
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325
Identify
Defining Direction
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325Phase Two of Four
Inquire
Turn a focus area into the right problem.
Inquire is the discipline most innovation programs skip. A prioritized opportunity is not yet a solvable problem, so the phase begins by framing the challenge properly, then pressure-tests that framing against the futures it may have to survive. From there it turns outward to the people the challenge affects, gathering primary evidence rather than assumption, and converts what it finds into a sharper problem. What leaves the phase is a challenge worth the effort the next two phases will spend on it.
Take the whole phase
All four Steps of Inquire, $1,500
What the phase produces: a validated How Might We statement, an adaptive project charter with early-warning indicators, primary customer evidence with personas and a journey map, and a refined, customer-grounded challenge.
Add the Studios for $1,250 and the Phase becomes the Practitioner path, $2,750. That is four application sessions with an SME Practitioner, one on each Step, plus the Advance Studio that closes the Phase. You earn the Inquire certificate.
Inquire
Defining the Challenge
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325
Inquire
Exploring Possibilities
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325
Inquire
Understanding Our Customers
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325
Inquire
Engaging Voices
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325Phase Three of Four
Imagine
Diverge for volume. Converge for a short list you can defend.
Imagine is deliberately two motions. First divergence: a framed problem meets structured creativity, and the job is volume and variety rather than early judgment. Then convergence: the pool becomes opportunity descriptions, bundles into spaces, and expands into concepts with a value proposition and a profit model behind them. The phase closes with evaluation, so what leaves is a short list stress-tested on desirability, viability and feasibility, with the messaging that wins buy-in already built.
Take the whole phase
All four Steps of Imagine, $1,500
What the phase produces: a large, diverse idea pool, structured Opportunity Descriptions on a mapped Opportunity Space, a Dream Space with migration paths, and a stress-tested short list with a messaging map.
Add the Studios for $1,250 and the Phase becomes the Practitioner path, $2,750. That is four application sessions with an SME Practitioner, one on each Step, plus the Advance Studio that closes the Phase. You earn the Imagine certificate.
Imagine
Igniting Creativity
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325
Imagine
Identifying Opportunities
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325
Imagine
Expanding Horizons
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325
Imagine
Evaluating Concepts
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325Phase Four of Four
Iterate
Prove it before you scale it. Then scale it properly.
Iterate is where concepts stop being slides. The phase builds prototypes designed to learn rather than to impress, advances the strongest into something credible enough to judge, and puts numbers behind the claim. Then it validates that the market actually wants it before money goes behind growth, and finishes by turning a validated concept into a durable part of the business with a pipeline that renews itself. This is the phase that separates innovation practice from innovation theatre.
Take the whole phase
All four Steps of Iterate, $1,500
What the phase produces: low-fidelity and high-fidelity prototypes, an evidence-based business case and a pilot plan, a product-market-fit scorecard with live growth experiments, and a scaling plan with a continuous-improvement cadence.
Add the Studios for $1,250 and the Phase becomes the Practitioner path, $2,750. That is four application sessions with an SME Practitioner, one on each Step, plus the Advance Studio that closes the Phase. You earn the Iterate certificate.
Iterate
Prototyping Innovations
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325
Iterate
Refining Value
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325
Iterate
Validating Fit
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325
Iterate
Scaling Success
$425
with its Studio, $750
Add to cart
Foundations Step · $425 Practitioner Studio · $325
The complete methodology
All sixteen Steps, $5,250
Sixteen Steps. Four Phases. One live project.
An end-to-end practice, not a toolkit. It begins with an honest read of the organization and the environment it operates in, and it does not stop until a validated concept is scaling inside the business.
Add the Studios for $4,750 and the whole methodology becomes the Practitioner path, $10,000. That is twenty-one hours with an SME Practitioner: sixteen Studios, four Advance Studios, and the Capstone Studio. You earn the Strategic Innovation Practitioner credential.
Working with a team?
If several colleagues will apply the method together, talk to us before you buy. We can help you compare self-paced work with facilitated team delivery, where APHIONE runs the sessions and your teams take real opportunities through the methodology.
Invest with clarity. Build what’s next.
